Client Background
A newly launched local pharmacy in Thane offering free home delivery of medicines. With no existing online presence, the goal was to build local visibility quickly and generate consistent delivery orders through Google Business Profile optimization.
Challenges
High Competition
Up against Apollo Pharmacy, Pharmeasy, and 1mg dominating local search and map pack results.
Low Local Visibility
Not showing for “pharmacy near me” or “medicine delivery in Thane” – missing high-intent customers daily.
Weak Online Trust
Only 4 reviews at launch versus competitors averaging 40–80, making customers hesitant to choose them.
Differentiation Issue
Free home delivery their strongest differentiator – wasn’t visible on the profile at all.
Solution
Local Keyword Targeting
Focused on "medicine delivery in Thane" (320/month) and "free medicine delivery in Thane" (90/month) — high intent, lower competition.
Profile Structure Improvement
Fixed categories, services, and attributes. Ensured full NAP consistency across all platforms.
Advanced Optimization
Geo-tagged photos, keyword-rich weekly posts, and targeted Q&A entries to boost local relevance signals.
Citations & Local Signals
Listed accurately across 15+ Indian directories to strengthen local authority.
Results - 90 Days
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Metric
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Before
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After
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|---|---|---|
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Map Pack ranking
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Delivery inquiries
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The Outcome
From invisible to top 3 in 90 days. Calls grew 8x, reviews jumped from 4 to 51, and the pharmacy now gets 40–50 delivery leads monthly all from Google Business Profile alone.
Ready to Grow Locally?
We'll optimize your Google profile and build a consistent flow of local leads - just like this.